Marketing Analyst

Duties and Responsibilities

• Collect information, maintain the quality of databases,
• Use methods to extract and transform data to produce statistical reports with useful business observations,
• Elaboration of research tools [Questionnaire/discussion guides],
• Implement processes/requests and elaboration of reports,
• Master moderation techniques to conduct focus groups and one-to-one interviews,
• Analyse transcripts and quantitative/qualitative data,
• Capacity to elaborate market research proposals aligning with client’s objectives,
• Use data to guide the business decision-making,
• Maintain strong relationships with existing and new clients,
• A well-organized team player with the ability to perform various tasks, act individually, and think creatively,
• Willingness to learn and develop data analysis skills,
• Presentation of reports to clients,

Conduct desk research to analyse market trends

Profile

Skills

• Excellent analytical, critical thinking, and problem-solving skills with attention to detail,
• Good understanding of databases, and methods with experience in using data extraction tools, data transformation, and presentation,
• Good knowledge of data structures, and optimization techniques,
• Advanced techniques in Excel
• Ability to work independently and in a team,
• Good organizational and time management skills,
• Good communication (written and oral) and interpersonal skills.

Qualification & Experience

• Minimum 2 years’ experience in market research field or a relevant field
• A degree in business marketing, statistics, or a relevant field