Lara Marot, Marketing & Communication Manager, Avipro: “We wanted to bring the Chef on Faya experience directly to our employees”
What is the objective of this Chef on Faya event?
We wanted to bring our brand activations closer to our employees. Too often, these initiatives are aimed at the general public, whereas our first ambassadors are within the company. The idea was therefore to give them the opportunity to experience Chef on Faya firsthand: meet Chef Avinash, interact with the contestants from the culinary show - whose finale is scheduled to air on MBC TV in June - and discover the project in a tangible way.
What will employees discover?
They will get to enjoy two creations inspired by the show, reimagined by the Chef: buffalo wings with candied bitter gourd and satay skewers. Beyond the tasting experience, it is an immersion into the world of the show, with direct interactions with the Chef and the participants.
Why is this type of activation important for Avipro?
It allows us to strengthen internal engagement and better understand how our initiatives are perceived. We have seen that this format resonates well: meeting employees where they are, creating meaningful connections, and highlighting the important role they play in the brand.
How does this initiative fit into Chantecler’s evolution?
It marks the beginning of a new chapter for the brand, which is celebrating its 60th anniversary this year. Our ambition is to position Chantecler as a modern brand that stays in tune with current trends, particularly through concepts such as street food.
What impact would you like to leave?
A friendly and memorable experience. We want our employees to discover or rediscover the show and feel inspired to explore the Chantecler universe even further.